Trash Talking – Dublin Style
Earlier this year I was fortunate enough to travel to Ireland for the third time. There are so many reasons I keep going back - good beer, mighty craic, the Cliffs of Moher, liberal and encouraged use of the f-word and the fact that I can count the number of billboards I saw all week on one hand - just to name a few.
Times Square, New York City
My vacation started with a weekend in the Big Apple. For someone like me, Times Square is like walking into a house of mirrors – shiny things everywhere. I didn’t know where to look first and wasn’t able to process what I was seeing fast enough. The messaging was incredible and overwhelming at the same time.
And let me tell you – P. Diddy loves New York. Or New York loves P. Diddy. Either way, his name and face were everywhere.
Dublin, Ireland
But I digress. Monday morning I made my way across the pond. As I was walking down O’Connell Street in Dublin one day I noticed the garbage cans positioned every couple hundred feet. On each of them was a sign that read “Litter is disgusting. So are those responsible.” After a week in New York City, the simplicity of the message and delivery was striking and incredibly effective.
I don’t care that everyone stared at me as I sat on the ground to take a picture.
Whoever created that ad deserves the free PR.
